Meilleures ventes > > Business and Investing
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Meilleures ventes > > Business and Investing
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Whole New Mind»rank: 228par: Daniel Pink
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The Official Guide for GMAT Review, 11th Edition»rank: 281par: Graduate Management Admission Council
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Influence»rank: 290par: Robert B Cialdini
Chroniques et points de vue:From :Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. |
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Call Me Ted»rank: 366par: Ted Turner, Bill Burke
Chroniques et points de vue:From :Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. |
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Good to Great: Why Some Companies Make the Leap...and Others Don't»rank: 310par: Jim Collins
Chroniques et points de vue:From :Five years ago, Jim Collins asked the question, 'Can a good company become a great company and if so, how?' ln Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged ... |
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Warren Buffett and the Interpretation of Financial Statements: The Search for the Company with a Durable Competitive Advantage»rank: 648par: Mary Buffett, David Clark
Chroniques et points de vue:From :Five years ago, Jim Collins asked the question, 'Can a good company become a great company and if so, how?' ln Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged ... |
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Freakonomics»rank: 282par: Steven D. Levitt, Stephen J. Dubner
Chroniques et points de vue: :Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. ln Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: They could be illuminated ... |
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Predictably Irrational: The Hidden Forces That Shape Our Decisions»rank: 318par: Dan Ariely
Chroniques et points de vue: :Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. ln Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: They could be illuminated ... |
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Buyology: Truth and Lies About Why We Buy»rank: 180par: Martin Lindstrom
Chroniques et points de vue: :Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. ln Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: They could be illuminated ... |
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Get Smarter: Life and Business Lessons»rank: 456par: Seymour Schulich
Chroniques et points de vue: :Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. ln Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: They could be illuminated ... |