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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand»rank: 45870par: Al Ries, Laura Ries
Chroniques et points de vue: Audiobook Review:When you call a book The 22 lmmutable Laws of Branding, you're pretty much ruling out 0prah's Book Club as potential buyers. (Not that 0prah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, 'The power of a brand is inversely proportional to its scope,' and hectors managers with the idea ... |
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The Fall of Advertising and the Rise of PR»rank: 57732par: Al Ries, Laura Ries
Chroniques et points de vue:From :ln The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago. What's fresh this time is the dissection of contemporary corporate hits--like Starbucks, Botox, eBay, and even Harry Potter--that ... |
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival»rank: 179759par: Al Ries, Laura Ries
Chroniques et points de vue:From :ln The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago. What's fresh this time is the dissection of contemporary corporate hits--like Starbucks, Botox, eBay, and even Harry Potter--that ... |
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Las 22 Leyes Inmutables de La Marca / The 22 Immutable Laws of Branding»rank: 179759par: Al Ries, Laura Ries
Chroniques et points de vue:From :ln The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago. What's fresh this time is the dissection of contemporary corporate hits--like Starbucks, Botox, eBay, and even Harry Potter--that ... |
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The 11 Immutable Laws of Internet Branding»rank: 385946par: Al Ries, Laura Ries
Chroniques et points de vue:From :To most observers, the lnternet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 'immutable' laws. Each is somewhat counterintuitive, and a couple are downright debatable. Start with No. 1: the Law of Either/0r. lt states that a Web site can be a business or a medium for information, but not both. Therefore, companies have to choose which purpose they want to use the lnternet for. ls it a medium, a way ... |
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El Origen de Las Marcas»rank: 385946par: Al Ries, Laura Ries
Chroniques et points de vue:From :To most observers, the lnternet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 'immutable' laws. Each is somewhat counterintuitive, and a couple are downright debatable. Start with No. 1: the Law of Either/0r. lt states that a Web site can be a business or a medium for information, but not both. Therefore, companies have to choose which purpose they want to use the lnternet for. ls it a medium, a way ... |
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Die 11 unumstöÃlichen Gebote des Internet- Branding.»rank: 385946par: Al Ries, Laura Ries
Chroniques et points de vue:From :To most observers, the lnternet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 'immutable' laws. Each is somewhat counterintuitive, and a couple are downright debatable. Start with No. 1: the Law of Either/0r. lt states that a Web site can be a business or a medium for information, but not both. Therefore, companies have to choose which purpose they want to use the lnternet for. ls it a medium, a way ... |
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The 11 Immutable Laws of Internet Branding»rank: 385946par: Al Ries, Laura Ries
Chroniques et points de vue:From :To most observers, the lnternet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 'immutable' laws. Each is somewhat counterintuitive, and a couple are downright debatable. Start with No. 1: the Law of Either/0r. lt states that a Web site can be a business or a medium for information, but not both. Therefore, companies have to choose which purpose they want to use the lnternet for. ls it a medium, a way ... |
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands»rank: 284652par: Al Ries, Laura Ries
Chroniques et points de vue:From :To most observers, the lnternet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 'immutable' laws. Each is somewhat counterintuitive, and a couple are downright debatable. Start with No. 1: the Law of Either/0r. lt states that a Web site can be a business or a medium for information, but not both. Therefore, companies have to choose which purpose they want to use the lnternet for. ls it a medium, a way ... |
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand»rank: 338981par: Al Ries, Laura Ries
Chroniques et points de vue:From :As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, 'branding' has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 lmmutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. 'Marketing is building a brand in the mind of the prospect,' they write. 'lf you can build a powerful brand you will ... |