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Helpful Examples of Crowdsourcing
I was curious to see what a book involving thousands of contributors might look like. Fortunately, the writing seems like that of a typical book so you don't have to fit together a complex mosaic by yourself.
The strength of the book is good awareness of many of the latest examples of crowdsourcing (ways of involving larger numbers of people outside of the organization to help an organization be more effective). That's what I would have expected from a book with lots of contributors. But I didn't run into any important examples that I hadn't found on my own or hadn't had someone tell me about. As a result, the book will mainly be of value to those who are totally new to crowdsourcing choices. This book will save you reading lots of other books and doing your own research . . . if you read it right away. Otherwise, it will soon be hopelessly out-of-date.
Despite those good examples, the book has a lot of drawbacks that you should be aware of:
1. Prior published work in the field is mostly ignored . . . something that's very surprising for a book coming from an academic publisher.
2. Contributors got very little recognition (teeny type mentions on the sheets that attach to the insides of the covers). Is that enough? It depends on what they did. That part isn't clear.
3. A hard cover book seems to be a strange way of writing about a rapidly changing subject that mostly involves online communications. Why not just be a Web site dedicated to this subject that's continually updated like Wikipedia is? There is a Web site, but it seems dedicated more to book production and promotion than pursuing this subject. There's a second book in process that you can participate in related to sales and marketing.
4. I found the book was directed a bit too broadly to capture what is most beneficial for organizations. It would have been more helpful to have read a more prescriptive and less descriptive book.
But it's definitely not bad, and those of you who are fascinated by new creative forms should take a look.
Where can you lift what you do to unexpected heights of performance through crowdsourcing?