Meilleures ventes > > Professional and Technical
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Meilleures ventes > > Professional and Technical
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Feeling Good Handbook»rank: 620par: David Burns
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The Daily 5: Fostering Literacy Independence in the Elementary Grades»rank: 9496par: Gail Boushey, Joan Moser
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Line by Line: How to Edit Your Own Writing»rank: 4636par: Claire Kehrwald Cook
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Back Of The Napkin»rank: 2000par: Dan Roam
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Iconoclast: A Neuroscientist Reveals How to Think Differently»rank: 10990par: Gregory Berns
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Nudge: Improving Decisions About Health, Wealth, and Happiness»rank: 687par: Richard H. Thaler, Cass R. Sunstein
Chroniques et points de vue: : s Questions for Richard Thaler and Cass Sunstein : What do you mean by 'nudge' and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in ... |
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What Got You Here Wont Get You There»rank: 8628par: Marshall Goldsmith
Chroniques et points de vue: : s Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by 'nudge' and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in ... |
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Reality Check»rank: 11004par: Guy Kawasaki
Chroniques et points de vue: : s Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by 'nudge' and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in ... |
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New Drawing On The Right Side Of The Brain»rank: 244par: Betty Edwards
Chroniques et points de vue: : s Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by 'nudge' and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in ... |
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The Oxford Picture Dictionary: Canadian English Edition»rank: 1986par: Norma Shapiro, Jayme Adelson-Goldstein
Chroniques et points de vue: : s Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by 'nudge' and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in ... |
Filed under: Car Buying, Etc., Green
Diesel vehicles have nearly a 50-percent market share in Europe, thanks to tax incentives and diesel-friendly legislation across the EU. Diesels are so passé there that you can buy a BMW 730d and no one will think it odd that your luxury car burns oil. Pull up in a diesel 7-Series in America and people would leer at you like you've alighted from an amphibious vehicle reeking of saltwater and dead trout.
But now, thanks to the oft-reported combo of newly-raised CAFE standards, not-so-newly-raised gas prices, and the 50-state diesel engine, GM, Ford, and Chrysler are about to dip more than a hesitant toe into the diesel game. Chrysler offers a diesel in the Grand Cherokee, but soon all three automakers will offer diesels in their best-selling lineups of light trucks -- the Dodge Ram 1500 is expected to offer a 50-state diesel after 2009. Light trucks are being used to lead the charge since those buyers stand to gain the most with the least amount of (perceived) sacrifice.
Diesels currently have 3.2-percent of the American market. Some estimates put them at 15-percent by 2015. That's a huge leap, and diesel still has plenty of hurdles. Diesels will come with a cost premium over gasoline-engined cars. That should be easy enough to conquer -- incentives and some quick cost and longevity calculations should convince people of the benefit. The real hurdle is the nagging issue of perception. The plan will probably be to attack that with a price that makes the proposition unbeatable. Said Chrysler's director of environmental affairs, "If it's priced right, we can sell diesel here. Diesel can give you an immediate poke in fuel economy -- 20 to 40 percent. Not many technologies can deliver that today."
[Source: Detroit News]
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